To market and label your product as a sunscreen, testing the effectiveness of a sunscreen must be done using one of the FDA, ISO, ICH, or JCIA testing monographs. Although, the methods in these monographs are required to sell your product as a sunscreen it does not always guarantee the consumer will find the product acceptable to use.
Common complaints about sunscreens are eye burning from sweating, not working well with makeup, the “sunscreen” smell, hands become slippery after applying it and it causing oily feeling skin.1,2,3 Unfortunately, perceived unpleasant attributes by the consumer cannot be detected under the methods outlined in the monographs, and these complaints can certainly keep a consumer from purchasing the same sunscreen again or possibly another product your company sells. An excellent way to gather data to help you understand how the consumer feels about your sunscreen before you put your product on the shelf is to test it under real life conditions in a consumer usage study.
Colorado Springs residents take advantage of the high availability of sunshine throughout the year through a variety of outdoor activities such as hiking, biking, fishing and snow sports. The active population combined with a high altitude, higher than average UV index (see graph below) and sunny climate make it an ideal location to test the effectiveness and consumer acceptance of your sunscreen.
1Sunscreen Facts. (2009). Retrieved from https://www.itscc.org/patients/prevention/sun_screen_facts.php
2 Sunscreens Explained. (n.d.). Retrieved from https://www.skincancer.org/prevention/sun-protection/sunscreen/sunscreens-explained
3 No More Excuses. (n.d). Retrieved from https://www.skincancer.org/prevention/sun-protection/sunscreen/no-more-excuses
4Colorado Springs, Colorado UV index. Retrieved from https://www.homefacts.com/uvindex/Colorado/El-Paso-County/Colorado-Springs.html